Women's Rugby World Cup 2010 will be broadcast to more
territories than any previous tournament providing a unique
platform to promote the Women's Game, Rugby World Cup Limited
(RWCL) has announced.
The 30-match showcase tournament gets underway in England today, and with the competition promising to be intense, every pass, tackle and try from 13 mouth-watering matches will be broadcast live via an exceptional platform provided by host broadcaster Sky Sports.
With the demand for Women's Rugby programming significantly increasing, boosted by the International Olympic Committee's decision to include men's and women's Sevens in the Olympic Games starting in 2016, Women's Rugby World Cup 2010 will be screened in 127 territories to a potential audience of 227 million homes, smashing the previous tournament benchmark set in Canada four years ago.
Labelled a resounding success, Women's Rugby World Cup 2006 was carried by 10 broadcasters to 75 territories and a potential reach of 97 million homes. The figures, provided by the IRB's Women's Rugby World Cup Broadcast Management partner ProActive Television, also show live or as live programming hours set to increase from 60 hours in 2006 to 220 for this year's tournament.
"This record level of television coverage truly highlights the strong appetite for Women's Rugby by broadcasters and fans at a time when the sport is enjoying unprecedented popularity and growth," said RWCL Chairman Bernard Lapasset.
"I am sure that through this unprecedented broadcast platform, Women's Rugby World Cup 2010 will demonstrate the significant advances in the standard of competition and the exceptional skill levels of these world-class athletes and reach out to new fans. I am sure that those watching on television will be captivated."
The live broadcast action gets under way with Wales v Australia (14:00 local time), champions New Zealand v South Africa (16:15) and England v Ireland (18:30). will be streaming all 13 fully-produced matches live and on demand for free including three in each pool round starting with Wales v Australia, New Zealand v South Africa and England v Ireland at Surrey Sports Park on Match Day One.
The official tournament website www.rwcwomens.com will be streaming all 13 fully-produced matches live and on demand for free including three in each pool round starting with Wales v Australia, New Zealand v South Africa and England v Ireland at Surrey Sports Park on Match Day One.
For the UK and Ireland, matches will be exclusively streamed live on Skysports.com Sky Player only, and will be available on demand 24 hours after the match on www.rwcwomens.com.