Women's Rugby World Cup 2010 will be broadcast to more
territories than any previous tournament providing a unique
platform to promote the Women's Game, Rugby World Cup Limited
(RWCL) has announced.
The 30-match showcase tournament gets underway in England
today, and with the competition promising to be intense, every
pass, tackle and try from 13 mouth-watering matches will be
broadcast live via an exceptional platform provided by host
broadcaster Sky Sports.
With the demand for Women's Rugby programming
significantly increasing, boosted by the International Olympic
Committee's decision to include men's and women's
Sevens in the Olympic Games starting in 2016, Women's Rugby
World Cup 2010 will be screened in 127 territories to a potential
audience of 227 million homes, smashing the previous tournament
benchmark set in Canada four years ago.
Labelled a resounding success, Women's Rugby World Cup
2006 was carried by 10 broadcasters to 75 territories and a
potential reach of 97 million homes. The figures, provided by the
IRB's Women's Rugby World Cup Broadcast Management partner
ProActive Television, also show live or as live programming hours
set to increase from 60 hours in 2006 to 220 for this year's
tournament.
"This record level of television coverage truly
highlights the strong appetite for Women's Rugby by
broadcasters and fans at a time when the sport is enjoying
unprecedented popularity and growth," said RWCL Chairman
Bernard Lapasset.
"I am sure that through this unprecedented broadcast
platform, Women's Rugby World Cup 2010 will demonstrate the
significant advances in the standard of competition and the
exceptional skill levels of these world-class athletes and reach
out to new fans. I am sure that those watching on television will
be captivated."
The live broadcast action gets under way with Wales v
Australia (14:00 local time), champions New Zealand v South Africa
(16:15) and England v Ireland (18:30). will be streaming all 13
fully-produced matches live and on demand for free including three
in each pool round starting with Wales v Australia, New Zealand v
South Africa and England v Ireland at Surrey Sports Park on Match
Day One.
The official tournament website
www.rwcwomens.com will be streaming all 13 fully-produced matches live and
on demand for free including three in each pool round starting with
Wales v Australia, New Zealand v South Africa and England v Ireland
at Surrey Sports Park on Match Day One.
For the UK and Ireland, matches will be exclusively streamed
live on Skysports.com Sky Player only, and will be available on
demand 24 hours after the match on www.rwcwomens.com.
